blogging from Lithuania

lol, I am the only one with a computer in the lecture

::: 4:57 pm
In a few minutes the lecture of Maik Huettinger about cross-cultural marketing will start ../ let is see how long it will take, it is scheduled to 9 pm ../ maybe I use my weblog as notepad
::: 5:05 pm
checking attendance ../ 16 international and Lithuanian master students here as well: Turkey (Cyprus), Kasachstan, Germany, Poland, France ../ introduction of the lecturer: a German, giving lectures in different management topics across different European Universities and Business Schools
materials ::: book: J.C. Usunier et. J.A. Lee; Marketing Across Cultures, website of the lecturer with further material: v4ce.net

requirements: written exam (March 20th), written paper (very soon )

::: 5:15 pm
topics: marketing research ../ consumer behaviour ../ cultural differences ../ marketing strategies

::: 5:20 pm
100 points to achieve for the best mark, consists of:
25 points: activity and participation in the course
35 points: written paper
40 points: exam (dictionaries allowed)

::: 5:22 pm
no plagiating plagiarism.org
::: 5:26 pm
case studies, e.g.: Mobile Phones in the European Union ../ Setting up the stage – Disneyland Resort Paris ../ Muslim Cola: Cola wars or cola crusades? ../ Languages in Cyberspace

::: 5:33 pm
written paper: developing a cross-cultural marketing strategy for a company of our choice ../ in groups of two students

::: 6:09 pm

cultural variations and connected important questions for marketing:

1. How to secure oneself against unforeseeable negative events? >> insurance companies, differences in family oriented societies
2. How to treat the oldest in the community (when they cannot work anymore)? >> some cultures in which the oldest make the purchase decisions ../ pharma industry …/ products and services for old people
3. Who sholud have access to education?
4. What is the influence of space availabilty on material culture? examples: very compact Chinese dish waters ../ big dish washers and fridges for US-costumers ../ US costumers have more space, Europeans in General less: big cars in the USA, small cars in Europe

::: 6:26 pm

consumer decisions depend also on the geographical location of the costumers: in southern countries fresh orange is even cheaper than dried juice, because oranges are produced in this countries

::: 6:41 pm

taking about different aspecs of culture: culture in general ../ national culture ../ subcultures ../ corporate culture

ARGUING between Lithuanians and others about the naionality of Adomas Mickevicius… but very funny arguing, everybody´s laughing

::: 8 pm

the people in the countries with a high uncertainty avoiding index use more washing powder as written on the package ../ so you have to consider this in your packaging design for the different country, lol

::: 8:08 pm

one american student came later, now he can give realistic experience about a case in the USA ../ it is about subcultures now