blogging from Lithuania

There is hope for (German) university students, trying to listen to shitty lectures by unmotivated professors teaching old stuff. College/University from the US and all over the world share their lecture notes online. They use the Pulse Smartpen for that. You can “watch” how the notes are written down and even listen to the words of the lecturer at this very moment. Very useful to reconstruct the professor´s words for a special part of your notes.
Here´s a “pencast” of an internet marketing workshop:

You will find more on the Livescribe Community page.

lol, I am the only one with a computer in the lecture

::: 4:57 pm
In a few minutes the lecture of Maik Huettinger about cross-cultural marketing will start ../ let is see how long it will take, it is scheduled to 9 pm ../ maybe I use my weblog as notepad
::: 5:05 pm
checking attendance ../ 16 international and Lithuanian master students here as well: Turkey (Cyprus), Kasachstan, Germany, Poland, France ../ introduction of the lecturer: a German, giving lectures in different management topics across different European Universities and Business Schools
materials ::: book: J.C. Usunier et. J.A. Lee; Marketing Across Cultures, website of the lecturer with further material: v4ce.net

requirements: written exam (March 20th), written paper (very soon )

::: 5:15 pm
topics: marketing research ../ consumer behaviour ../ cultural differences ../ marketing strategies

::: 5:20 pm
100 points to achieve for the best mark, consists of:
25 points: activity and participation in the course
35 points: written paper
40 points: exam (dictionaries allowed)

::: 5:22 pm
no plagiating plagiarism.org
::: 5:26 pm
case studies, e.g.: Mobile Phones in the European Union ../ Setting up the stage – Disneyland Resort Paris ../ Muslim Cola: Cola wars or cola crusades? ../ Languages in Cyberspace

::: 5:33 pm
written paper: developing a cross-cultural marketing strategy for a company of our choice ../ in groups of two students

::: 6:09 pm

cultural variations and connected important questions for marketing:

1. How to secure oneself against unforeseeable negative events? >> insurance companies, differences in family oriented societies
2. How to treat the oldest in the community (when they cannot work anymore)? >> some cultures in which the oldest make the purchase decisions ../ pharma industry …/ products and services for old people
3. Who sholud have access to education?
4. What is the influence of space availabilty on material culture? examples: very compact Chinese dish waters ../ big dish washers and fridges for US-costumers ../ US costumers have more space, Europeans in General less: big cars in the USA, small cars in Europe

::: 6:26 pm

consumer decisions depend also on the geographical location of the costumers: in southern countries fresh orange is even cheaper than dried juice, because oranges are produced in this countries

::: 6:41 pm

taking about different aspecs of culture: culture in general ../ national culture ../ subcultures ../ corporate culture

ARGUING between Lithuanians and others about the naionality of Adomas Mickevicius… but very funny arguing, everybody´s laughing

::: 8 pm

the people in the countries with a high uncertainty avoiding index use more washing powder as written on the package ../ so you have to consider this in your packaging design for the different country, lol

::: 8:08 pm

one american student came later, now he can give realistic experience about a case in the USA ../ it is about subcultures now